Cosmos premiere review: fasten your seatbelts

Cosmos Poster Promo Seth McFarlane Neil deGrasse Tyson Weekly Show

In the 1980, famed astronomer Carl Sagan popularized science with his show Cosmos: A Personal Voyage. His show not only brought science to the masses but fostered a passion for discovery in viewers. Thirty-four years later, astrophysicist Neil deGrasse Tyson is trying to resume Sagan’s mission with his new show Cosmos: A Spacetime Odyssey.

First things first: in case you don’t know Neil deGrasse Tyson (and you should), he is the Frederick P. Rose Director of the Hayden Planetarium at the Rose Center for Earth and Space as well as a research associate in astrophysics at the American Museum of Natural History. He is the former host of PBS’s educational science program NOVA: Science Now. Known for his intelligence and his wit, Tyson is a regular on The Daily Show with Jon Stewart and The Colbert Report. If anyone can capture Sagan’s spark, it’s Tyson.

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Go Daddy’s “Perfect Match:” brilliant advertising or an insult to viewers?

If you tuned into the Super Bowl Sunday evening (and I’m guessing you did), you probably witnessed these thirty seconds of sex-crazed promotion. The latest in a series of raunchy advertisements from GoDaddy.com, a popular web hosting platform, the ad featured Israeli supermodel Bar Refaeli kissing a stereotypical nerd named Walter. Passionately. And for the majority of the spot. Viewers were quick to voice their opinions online, some praising the ad’s edgy nature while others slamming it for its alleged objectification of women. Let’s look at both sides of this argument: is this an insult to viewers or a case of brilliant advertising?

Before we dive in, let’s recall the purpose of an advertisement. Go Daddy ran this commercial to promote its brand. The goal was to make people aware of the company and attract potential clients. Regardless of the ad’s content, the primary measure of its success should be whether it drives traffic to their site.

So did the commercial work? While Go Daddy has declined to release numbers, it claims the ad garnered more customers and sales than any campaign in the company’s history. Social media analysts report that the ad, titled “Perfect Match,” was the most mentioned promotion of the game, sparking discussions across the most popular networks. In this measure it appears the commercial was a success.

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Confessions of a nerd Part II

Everybody, there’s something I need to get off my chest: I am a nerd. Yes, I am an avid Boston sports fan. Yes, I spend too much time at the gym. But deep inside I am as weird as everyone else. I say everyone because I have a hunch that I am not alone: behind our mainstream interest and normal-person façades, we all have our oddities—our guilty pleasures, if you will. Below are some more of my nerdy secrets most people do not know about. I hope that this post can inspire others to share their guilty pleasures as well because let’s be honest: being a nerd is a lot more fun than being normal! Don’t forget to check out part one and part three!

Cat Glasses Dreaming Kitten

“One day I will unlock the secret to time travel…and making the vacuum cleaner go away.”

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